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Sony to provide online TV programmes direct to TVs with Bravia Internet Video

Sony Electronics, which is one of the leading electronic manufacturers, recently announced that its Blu-ray home cinema systems, Blu-ray disc players and BRAVIA TVs will include a new feature, Bravia Internet Video.

In a number of places worldwide, including Europe, a large percentage of people watch videos on their computers more than ever before. Head of Category Marketing for Sony United Kingdom Limited, Nicholas Barendson said that the trend is continuously growing and more consumers are enjoying more on demand video online. But it is a solitary experience to watch complete TV programmes hunched over a PC screen.

But, by carrying on demand IP content to TVs, customers will be able to share the viewing experience with a better degree of simplicity and ease. The introduction of Bravia Internet Video to Sony’s Blu-ray disc players, Bravia TVs and Blu-ray home cinema systems will allow consumers to watch online TV programmes in a relaxing and natural position in the home.

The new Sony systems will be available sometime at the beginning of 2010 and will free consumers from the restraints of TV scheduling. Instead, they will offer internet based services straight to the television. Sony is currently working with Channel Five in the UK in its initiative to bring an advanced TV viewing experience to its consumers. Customers will definitely enjoy enhanced television viewing by mounting these TVs on TV brackets. In addition to watching online programmes on a large screen, TV brackets will further increase the viewing experience.

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