Older people keen to try new entertainment technologies states survey
The results of a new study give some interesting insights into the effects of age on technology usage.
The research by ABI Research shows an interesting and perhaps slightly unexpected trend. It is no surprise to know that people over 65 are much less likely to make use of offerings such as Video on Demand (VOD) or something like a game console than the younger lot (users between 18 and 25). What may surprise you is the finding that the people from the older age group may be just as keen to adopt new entertainment technology if they happen to try it out.
For instance, the study found although only 35 percent of people in the age group of 65 plus have used VOD, compared to almost double the number in the age group of 18 to 25. In both cases those who try it once typically continue to do so afterwards. Whichever age bracket you fall in, entertainment is a must.
However, there are still some entertainment trends and technologies that do not show any kind of appeal when it comes to older audiences. Video downloads, though quite popular with young people, are not proving to be an attraction for middle aged consumers.