In the last article we explained how the demand for â€˜smartâ€™ televisions is quite low at the moment and this fact is backed up by a recent YouGov survey. They found that consumers are still quite happy to access the web using their Xbox or PlayStation games console instead of looking to buy a TV with these facilities built in.
The takeup of connected TV may be set to grow next year due to the fact that there are plenty more services to be added to what it already there. For a start, YouView set top boxes will be out. This TV and broadband box is already backed by the major broadcasters like ITV, BBC and Channel 5 as well as TalkTalk and BT.
According to YouGov, one in ten already have a connected television, but the figure is set to rise during 2012 because of YouView, plus the fact that Netflix are about to launch a new service and there are some big sporting events taking place next year.
With the London Olympics and Euro 2012 being shown live across the internet, this will only boost the demand for Smart TVs. However, manufacturers have been warmed that they need to think about what the customer wants as its main priority.
The media consulting director at YouGov, Dan Brilot, said:
“Smart content producers must continue to develop their services to make it increasingly easier for people to watch what they want, when they want, wherever they want.”
If you do decide to go for one of these connected TVs next year, donâ€™t forget that youâ€™ll still need to buy TV brackets if you want to position it up on the wall where it can be enjoyed to the full.